Karmela Gaffney
About Karmela Gaffney
Karmela Gaffney is the Chief Marketing Officer at Academic Partnerships, a position she has held since 2018. She has extensive experience in digital commerce and marketing, having previously worked in leadership roles at several organizations, including the University of Phoenix and Choice Hotels International.
Current Role at Academic Partnerships
Karmela Gaffney serves as the Chief Marketing Officer at Academic Partnerships, a position she has held since 2018. In this role, she oversees marketing strategies and initiatives aimed at enhancing the organization's outreach and engagement. Her leadership contributes to the development of programs that support educational institutions in expanding their online presence and student enrollment.
Previous Experience at University of Phoenix
Before joining Academic Partnerships, Gaffney worked at the University of Phoenix as Vice President of eCommerce and Phoenix.edu from 2015 to 2018. During her tenure, she focused on enhancing the university's online platforms and improving user experience, which played a role in increasing student engagement and enrollment.
Professional Background in Hospitality Industry
Karmela Gaffney has extensive experience in the hospitality sector. She served as Vice President of Digital Commerce at Choice Hotels International from 2013 to 2015, where she managed digital marketing strategies. Prior to that, she worked at Best Western Hotels & Resorts International Operations as Managing Director of eCommerce, Advertising & Creative Services from 2007 to 2013, and as Director of eCommerce from 2005 to 2007. Her roles involved overseeing digital marketing initiatives and enhancing online customer engagement.
Education and Academic Background
Gaffney earned a Bachelor of Arts in Broadcast Journalism from Arizona State University, completing her studies from 1985 to 1989. This educational background provided her with foundational skills in communication and media, which she has applied throughout her career in marketing and eCommerce.