T AI Na Botelho Zaccas
About T AI Na Botelho Zaccas
T AI Na Botelho Zaccas serves as the Director of Quality Student Engagement at Academic Partnerships, bringing over 12 years of experience in Trade and Retail Marketing across various sectors. Previously, Zaccas held key positions at companies such as Samsung and Motorola, demonstrating expertise in managing teams and enhancing brand activations.
Current Role at Academic Partnerships
T AI Na Botelho Zaccas serves as the Director of Quality Student Engagement at Academic Partnerships since 2023. In this role, she focuses on enhancing student engagement and ensuring quality service delivery. Her responsibilities include managing teams and implementing strategies to improve student experiences.
Previous Experience in Trade Marketing
Before her current position, T AI Na Botelho Zaccas worked at Allis - Field Marketing as the National Trade Marketing Manager for SAMSUNG from 2020 to 2022. She managed large field marketing teams, ensuring standardized execution and goal management. Her expertise in routine monitoring contributed to excellent service delivery.
Background in Sales and Marketing
T AI Na Botelho Zaccas has a strong background in sales and marketing. She was the Head of Sales and Marketing at SBie - Sociedade Brasileira de Inteligência Emocional from 2019 to 2020. Additionally, she held various roles at Motorola Mobility, including Consumer Experience Coordinator and Training Analyst, where she developed skills in training and consumer engagement.
Educational Qualifications
T AI Na Botelho Zaccas holds a Master's degree in Marketing and Communication from IEDE Business School Madrid, which she completed from 2007 to 2008. She also earned a Bachelor's degree in Marketing Management from Universidade Anhembi Morumbi from 2003 to 2007. Furthermore, she completed an extension program in Communication at The University of Toledo from 2002 to 2003.
Expertise in Trade/Retail Marketing
With over 12 years of experience in Trade/Retail Marketing, T AI Na Botelho Zaccas has worked across various sectors, including Telecom, Technology, Consumer Goods, Automotive, and Services. She is skilled in strategic and tactical planning for both B2C and B2B markets, focusing on sell-out strategies, training, promotional campaigns, and sales incentives.