Tisha Jones, MBA
About Tisha Jones, MBA
Tisha Jones, MBA, is the Director of Performance Marketing at Academic Partnerships, where she oversees marketing strategy and program performance for healthcare online higher education programs. With a background in marketing and communications, she has successfully increased enrollment and collaborated with various teams to enhance digital marketing efforts.
Work at Academic Partnerships
Tisha Jones serves as the Director of Performance Marketing at Academic Partnerships, a role she has held since 2017. In this position, she oversees marketing strategy and program performance for healthcare online higher education programs. Jones collaborates with various teams, including digital marketing, organic and content, field sales, and creative teams, to create impactful website content, digital advertising, and marketing collateral. She has successfully increased new enrollment by 25% for assigned accounts and has spearheaded efforts to promote online degree programs targeting nurses and nursing students.
Previous Experience in Marketing
Before joining Academic Partnerships, Tisha Jones worked for ten years at the Society of Petroleum Engineers as Senior Manager of Global Marketing from 2005 to 2015 in Richardson, Texas. Prior to that, she served as Communications Director at Koch Performance Roads, Inc. from 1998 to 2005 in the Wichita, Kansas Area. Her extensive experience in marketing spans various industries, contributing to her expertise in performance marketing and strategic planning.
Education and Expertise
Tisha Jones holds an MBA with a focus on Marketing and Organizational Development from the University of Oklahoma, where she studied from 1992 to 1994. Additionally, she earned a Bachelor of Science degree in Biochemistry from Cameron University, studying from 1985 to 1989. Her educational background provides a strong foundation for her role in performance marketing, particularly in the healthcare education sector.
Marketing Strategy and Performance
In her current role, Tisha Jones develops marketing plans aimed at achieving budgets for online programs targeting healthcare professionals, particularly nurses. She acts as a subject matter expert, providing guidance to drive channel performance. Jones prepares and presents weekly performance updates and metrics regarding the health of university partners to executive leadership, ensuring alignment with organizational goals.