Courtney Pfleger
About Courtney Pfleger
Officially, I enjoy building highly successful marketing teams that deliver revenue and reputation wins for Fortune 75, 100 and 500 organizations in multiple industries. I believe in balancing ambition with what’s achievable, and I always foster fairness. My ultimate goal is delivering the best customer experience through smart, engaging and customer-centric connections to drive conversions and loyalty. I am happiest working in a customer-centric atmosphere open to adaptation and improvement ideas coming from any level. I have a passion for tackling complex challenges, organizing chaos into a positive customer (and collegial) experience, and shepherding positive organizational changes. I find fulfillment in work and play, and playful working. But, what makes me tick is my curiosity. I love puzzles, which is why I’ve been so happy as a marketer or brand leader for several years now. I’ve spent more than 15 years working with B2B, B2C and non-profit businesses across the Oil & Gas, Healthcare, Environmental Services, and Professional Services industries to uncover and capitalize on why customers choose one product or service over another. Most of all, I want to work with organizations that want an avid learner. As a generalist in marketing, I have worked in almost every channel marketing has to offer because of my keen interest in learning, pushing boundaries and testing new methods and technologies. Lately, I’m especially interested in deepening my knowledge in UX/UI, and putting my marketing strategy and writing strengths to good use for customers’ and clients’ benefits. And, I always believe pairing accountability with progress, since measurement is crucial to evaluating the right path forward to improve. Expertise in: • Strategic brand planning and vision • Integrated omni-channel marketing campaigns • CRM strategy and communications • Market research, analysis and interpretation • Persona profiling and analysis – customers and competitors • Team development, leadership and mentoring • Digital, social media and traditional channels • Technical, editorial, advertising, website & social media content writing • B2B and B2C acquisition and retention strategies and tactics • Marketing automation • Competitive analysis • Corporate & agency experience