Zankar P.
About Zankar P.
Zankar P. is the Director of Digital Marketing and Operations at Accruent, where he has worked since 2021. He has a strong background in digital marketing, project management, and technology, with previous roles at companies such as Pipefy and Splunk.
Work at Accruent
Zankar P. serves as the Director of Digital Marketing and Operations at Accruent. He has held this position since 2021, contributing to the company's digital marketing strategies and operational efficiency for three years. His role involves overseeing various marketing initiatives and ensuring alignment with overall business objectives.
Previous Experience in Digital Marketing
Before joining Accruent, Zankar P. worked at Pipefy as the Director of Digital Marketing Operations and Technology from 2020 to 2021. He also held a significant role at Splunk, where he served as Senior Manager for Digital Growth Marketing, Optimization, and Analytics for five years, from 2015 to 2020. His experience includes managing digital marketing operations and technology across various organizations.
Education and Expertise
Zankar P. holds a Master of Science (MS) in Computer Science from Lamar University, completed between 2001 and 2004. He also earned a Bachelor of Engineering (B.E.) from NIT (REC) from 1995 to 1999. Additionally, he studied Project Management at the University of California, Berkeley, completing a training program in 2014 that lasted 11 months.
Skills in Marketing Technology and Strategy
Zankar P. has extensive experience in evaluating marketing technology vendors to select optimal tools for digital marketing strategies. He specializes in aligning sales and marketing operations to enhance business performance. His skills include managing and optimizing various marketing campaigns, such as organic search, paid media, and social campaigns.
Focus on Customer Engagement
In his roles, Zankar P. focuses on implementing email automation strategies aimed at improving customer engagement and retention. He is also skilled in conducting A/B testing and usability testing to optimize website performance, ensuring that digital marketing efforts are effective and aligned with user needs.