Jeff Cates
About Jeff Cates
Jeff Cates is the CEO of Achievers, where he has worked since 2019, and has a notable history in leadership roles at Hewlett-Packard and Apple Canada. He holds a Bachelor of Commerce from McMaster University and an MBA from the Schulich School of Business.
Current Role at Achievers
Jeff Cates has served as the CEO of Achievers since 2019. In this role, he has focused on enhancing the Employee Success Platform, which aims to align employees with business objectives and company values. His leadership emphasizes daily recognition of shared victories among employees, fostering a culture of engagement and motivation within the organization.
Previous Experience at Hewlett-Packard
Cates has an extensive tenure at Hewlett-Packard, where he held multiple roles over a span of 13 years. His positions included National Sales Manager, VP of PSG Consumer, and various product management roles. His experience at HP covered diverse segments such as imaging, printing, and medical products, contributing to his comprehensive understanding of the IT industry.
Education and Expertise
Cates holds a Bachelor of Commerce degree from McMaster University and a Master of Business Administration (MBA) from the Schulich School of Business at York University. His educational background provides a foundation in commerce and marketing management, which supports his expertise in areas such as E-Commerce, CRM, and Partner Management.
Leadership at Intuit Canada
Before his current role at Achievers, Cates was the CEO and President of Intuit Canada. During his tenure, he led the growth of notable brands such as TurboTax, QuickBooks, and Mint. His leadership in this role contributed to significant advancements in the company's market presence and product offerings.
Board Memberships and Community Involvement
Cates is actively involved in community and industry organizations. He sits on the board of Start-Up Canada, which supports entrepreneurship in the country. Additionally, he serves on the board of CUSO, a not-for-profit organization that focuses on midwifery and economic development in third-world countries, reflecting his commitment to social impact.