Maranda Wilson
About Maranda Wilson
Maranda Wilson is a Senior Public Relations Manager with extensive experience in the technology, construction, and HR industries. She has successfully led PR campaigns and secured media placements in prominent outlets, contributing to her current role at Achievers.
Current Role at Achievers
Maranda Wilson currently serves as the Senior Public Relations Manager at Achievers, a position she has held since 2023. In this role, she is responsible for managing public relations strategies and initiatives, focusing on enhancing the company's brand visibility and reputation. She manages a U.S.-based agency as part of her responsibilities, contributing to Achievers' outreach and engagement efforts.
Previous Experience at Achievers
Prior to her current position, Maranda Wilson worked as the Public Relations Manager at Achievers from 2020 to 2023. During her tenure, she successfully executed various public relations campaigns that led to a 15% increase in share of voice (SOV). Her strategic approach included designing and implementing a metric-based system that linked brand coverage to website traffic and conversions.
Volunteer Work at AdClub of Toronto
Maranda Wilson volunteered as the PR Director at AdClub of Toronto from 2020 to 2022. In this role, she contributed to the organization's public relations efforts, helping to enhance its visibility and engagement within the marketing community in Toronto, Ontario.
Educational Background
Maranda Wilson holds a Master of Arts (M.A.) in English Literature and Language from York University, which she completed from 2016 to 2017. She also earned a Bachelor of Arts (B.A.) in English (Honours) from The University of British Columbia, studying there from 2012 to 2016. Her educational background provides a strong foundation for her career in public relations and communications.
Career History in Public Relations
Maranda Wilson has extensive experience in public relations, having worked at CMiC as a Public Relations professional from 2019 to 2020 and as a Content Marketing Manager from 2017 to 2019. Additionally, she served as a Senior Editor at The Phoenix News from 2013 to 2016. Her expertise spans various industries, including technology, construction, and human resources.