Kelsey Norris
About Kelsey Norris
Kelsey Norris is a Senior Marketing Associate with extensive experience in digital marketing and strategy development. She has worked in various roles across multiple organizations, contributing to significant growth in user engagement and review generation.
Current Role at Aclaimant
Kelsey Norris serves as a Senior Marketing Associate at Aclaimant, a position she has held since 2021. In this role, she is responsible for developing and implementing marketing strategies that align with the company's objectives. Her work focuses on enhancing brand visibility and driving user engagement.
Previous Work Experience
Kelsey Norris has a diverse background in marketing and media buying. She worked as an Associate Media Buyer at The Bradford Group from 2015 to 2017, and as a Marketing Research Intern at Loyalty Research Center in 2014. Additionally, she held positions at G2 as Manager of User Outreach from 2017 to 2019 and at NutraDried Food Company as Digital Marketing Manager from 2020 to 2021.
Educational Background
Kelsey Norris completed her Master of Business Administration (MBA) with a double major in Marketing and Management Information Systems at Butler University from 2011 to 2015. She also studied Marketing at KEDGE Business School for 11 months in 2013, further enhancing her expertise in the field.
Key Contributions and Achievements
During her career, Kelsey Norris developed a global strategy for review generation using paid social advertisements across multiple countries. She optimized email segmentation for global users, which contributed to generating over 1 million reviews and users for G2.com. Additionally, she successfully grew a team to seven individuals globally to meet company-level metrics.
Internship Experience
Kelsey Norris has held several internship positions that contributed to her professional development. She worked as a Corporate Social Responsibility Intern at Helmer Scientific in 2015 and as a Marketing Intern at Allegion US in 2014. These experiences provided her with foundational skills in marketing and corporate responsibility.