Margo Kasvin
About Margo Kasvin
Margo Kasvin is a Marketing Demand Generation Specialist at Aclaimant, where she has worked since 2023 in Chicago, Illinois. She has a diverse background in marketing and sales, with previous roles at organizations such as Cornell University, St. Martin's Press, and Oracle.
Current Role at Aclaimant
Margo Kasvin serves as a Marketing Demand Generation Specialist at Aclaimant, a position she has held since 2023. Based in Chicago, Illinois, she focuses on developing marketing strategies to drive demand for the company's services. Her role involves engaging with customer success representatives from vendors such as G2 and ZoomInfo to implement process improvements and discuss renewal proposals.
Previous Experience in Marketing and Sales
Prior to her current role, Margo worked at Aclaimant as a Senior Sales Development Representative from 2022 to 2023 and as a Sales Development Representative from 2020 to 2022. During her tenure, she increased inbound conversion rates by 463% and inbound revenue by 103% by optimizing Google Search Ads and revamping the product website. Additionally, she collaborated with external partners to create co-sponsored content.
Educational Background
Margo Kasvin earned her Bachelor's Degree in English from Cornell University, where she studied from 2012 to 2016. This educational foundation has contributed to her skills in communication and content creation, which she has applied throughout her professional career.
Early Career and Internships
Margo's early career includes roles such as a Video Production Assistant at Cornell University Communications in 2015 and a Publicity Intern at St. Martin's Press for two months in the same year. These positions provided her with foundational experience in media production and public relations.
Experience in Business Development
Margo has a background in business development, having worked as a Business Development Representative at RCG Global Services from 2017 to 2018 and as a Business Development Consultant for Oracle from 2016 to 2017. These roles involved engaging with clients and supporting the growth of business initiatives.