Andra Wilkin
About Andra Wilkin
Andra Wilkin serves as the Senior Field Marketing Manager at Acquia in Sydney, Australia, where she has worked since 2024. With extensive experience in marketing roles across various companies, she is recognized for her practical approach to transforming business events into engaging experiences.
Work at Acquia
Andra Wilkin serves as the Senior Field Marketing Manager at Acquia, a position she has held since 2024. Based in Sydney, New South Wales, Australia, she focuses on developing and executing marketing strategies that align with Acquia's objectives. Her role involves leveraging her extensive experience in the marketing field to enhance brand visibility and drive engagement.
Previous Experience in Marketing
Prior to her current role, Andra Wilkin held various senior marketing positions. She was the Head of Marketing at Cliftons from 2020 to 2024. Before that, she worked at BlackLine as the Director of Marketing Programs APAC from 2017 to 2019. Her career also includes roles at Citrix, Schneider Electric, and EMC Corporation, where she contributed to channel programs, strategic marketing, and overall marketing management.
Education and Expertise
Andra Wilkin has a strong academic background in sociology and marketing. She earned a Bachelor of Arts in Sociology from the University of Wollongong and a Masters of Arts in Sociology from UNSW. Additionally, she holds a Masters of Commerce with a focus on Marketing and Organisational Behaviour from UNSW. She has also completed a Digital Marketing Certificate from ADMA IQ and participated in Trailhead by Salesforce, achieving the Adventurer status.
Passion for Event Innovation
Andra Wilkin is passionate about transforming business events into engaging experiences. She focuses on using content as a strategic tool to enhance audience engagement. She has been involved in efforts to reposition events following the pandemic, emphasizing innovation in the event industry. Her presentations on digital transformation and automation reflect her commitment to advancing event marketing.
Recognition and Approach
Andra Wilkin is recognized for her ability to ground innovative ideas in practicality. She applies a straightforward approach to execution, which has led to tangible results in her marketing initiatives. Her experience spans over two decades, during which she has developed a reputation for effectively delivering marketing programs across various sectors.