Act-On
Act-On offers a comprehensive marketing automation platform with multichannel marketing, analytics, AI, and more, tailored for various industries such as finance, insurance, and manufacturing.
Marketing Automation Platform
Act-On offers a comprehensive marketing automation platform designed to enhance various aspects of marketing campaigns. The platform encompasses multichannel marketing, detailed analytics and reporting, lead scoring, integrated artificial intelligence, and efficient lead generation. It also aims to ensure alignment between sales and marketing activities, and provides seamless integrations with existing MarTech stacks.
Support and Professional Services
Act-On provides extensive support packages tailored to meet the needs of its users. These offerings include professional services aimed at optimizing the use of their platform, as well as email deliverability services to ensure that marketing messages reach their intended audience. The company is committed to assisting clients in maximizing their marketing efforts.
Marketing Solutions
Act-On features a variety of marketing solutions targeting different needs, including demand generation, consumer marketing, customer relationship marketing, customer journey optimization, and customer experience marketing. Additionally, they offer specialized solutions for loyalty marketing, customer onboarding, product adoption, and product marketing.
Industries Served
Act-On serves a wide range of industries, providing tailored solutions for financial services, banking, financial advisory, insurance, manufacturing, B2B services, SaaS, and marketing agencies. Their platform is designed to meet the specific requirements of these diverse fields.
Training and Certification
To help users fully leverage their marketing automation platform, Act-On offers extensive training and certification programs. These programs aim to enhance users' skills and knowledge, enabling them to effectively utilize marketing automation tools and strategies.
Content Library
Act-On maintains a content library filled with valuable resources aimed at supporting marketing professionals. This library includes blogs, case studies, datasheets, eBooks, press releases, and webinars, providing a wealth of information and insights into effective marketing practices.
Active Contacts Pricing Model
Act-On employs an Active Contacts pricing model, which charges users based on the number of contacts being actively marketed to rather than the total number of contacts in the database. This pricing approach allows for more accurate and cost-effective marketing budget management.