ActionIQ
ActionIQ provides a Composable Customer Data Platform (CDP) that supports various industries and use cases, integrating with major data warehouses and offering AI-driven personalization.
Company Overview
ActionIQ is a provider of a Composable Customer Data Platform (CDP) that allows for flexible data storage and processing. It offers solutions tailored for various industries including financial services, media, retail, B2B, insurance, and travel & hospitality. The company supports multiple use cases such as audience segmentation, acquisition marketing, customer 360, journey orchestration, real-time experiences, and CXAI.
Technology Integration
ActionIQ integrates with major data warehouses like Snowflake, Databricks, Amazon Redshift, Google BigQuery, and Teradata. Its infrastructure utilizes Amazon Web Services (AWS), including EC2 for compute, S3 for data storage, and Kinesis for streaming data pipelines. These integrations enable ActionIQ to provide robust data management and processing capabilities for its clients.
Security and Compliance
ActionIQ supports privacy and security standards including HIPAA, SOC 2 Type II, CCPA, and GDPR compliance. These measures ensure that the company can handle sensitive customer data securely while adhering to stringent regulatory requirements. This commitment to security and compliance provides reassurance to its clients across various sectors.
Identity and Personalization Services
ActionIQ provides identity resolution services through IdentityPlus, IdentityConnect, and IdentityEdge. These services enable personalized customer experiences using AI-driven decisioning and analytics. Additionally, it offers a GenAI content builder for creating customized, on-brand content, allowing marketers to design and activate hyper-segmented audiences without requiring IT support.
Client Portfolio and Industry Recognition
ActionIQ serves notable clients including Autodesk, DocuSign, HP, Northwest Mutual, Dell, Best Western, Pandora, Conde Nast, The Washington Post, Shutterfly, Michael Kors, Atlassian, Canadian Tire, Hertz, Albertsons, and Skechers. The company is recognized as a Visionary in the Gartner Magic Quadrant for Customer Data Platforms. ActionIQ partners with leading technology and service providers such as AWS, Databricks, and Neustar, further solidifying its position in the industry.