ActionKit
ActionKit, now part of the NGP VAN family, provides tools for online organizing, advocacy, and fundraising, exclusively for progressive non-profits and political organizations.
Services
ActionKit specializes in providing tools for online organizing, advocacy, and fundraising. The platform supports email functionalities including flexible targeting, segmentation, testing, scheduling, and monitoring. ActionKit’s advocacy tools encompass petitions, letters, surveys, calls, and letters-to-the-editor with customizable templates. Fundraising tools offered by ActionKit support one-time and recurring donations with a variety of customizable options. Additionally, the platform includes event tools designed for centralized and distributed organizing, featuring interactive maps and search functionalities.
Products
ActionKit's comprehensive platform includes various features such as personalization, segmented targeting, source tracking, tell-a-friend options, optimized layouts, customized asks, and A/B testing. The platform regularly releases new features, bug fixes, and infrastructure improvements. Each subscription to ActionKit includes access to the entire platform with responsive support, ensuring no add-on packages or surprise fees. Notable functionalities include full data access through APIs or raw SQL, customizable fields, and the capability to redesign templates or host them on clients' servers.
History
ActionKit has become an integral part of the NGP VAN family. The company is known for its commitment to supporting progressive non-profits and political organizations worldwide. ActionKit's reliable platform ensures service continuity with redundant servers and backups. They have built a robust security framework that encrypts all donation traffic and partners with Braintree for secure transactions.
Sector
ActionKit focuses exclusively on progressive non-profits and political organizations working on various issues such as climate change, gun control, disaster relief, and social justice. Their tools are utilized by organizations around the world that are developing the craft of online organizing. ActionKit supports multilingual campaigns and international fundraising, catering to a global clientele.
Integration and Customization
ActionKit allows for extensive integration and customization capabilities. Clients can build integrations with third-party donation processors, CRMs, GOTV tools, and custom software. The platform's web services APIs grant full data access and facilitate the creation of pages, submission of user actions, and sending of after-action emails. Furthermore, ActionKit offers robust API and developer tools for data integration and custom application development, ensuring extensive customization options for their clients.