Wafa Sayeed Irtiza
About Wafa Sayeed Irtiza
Wafa Sayeed Irtiza is the VP of Global Digital Marketing and Ops at ACTO and serves as the Marketing and Communications Director-at-Large for the Healthcare Businesswomen's Association in Canada. With a background in experiential marketing and strategic partnerships, she has extensive experience in the SaaS and healthcare sectors.
Current Role at ACTO
Wafa Sayeed Irtiza holds the position of VP of Global Digital Marketing and Ops at ACTO, where she has worked since 2018. In this role, she focuses on digital marketing strategies and operational efficiencies within the organization. Her expertise in experiential marketing and strategic partnerships contributes to ACTO's digital transformation efforts, enhancing the company's presence in the healthcare technology sector.
Experience at Healthcare Businesswomen's Association
Since 2021, Wafa serves as the Marketing and Communications Director-at-Large for the Healthcare Businesswomen's Association (HBA) in the Greater Toronto Area, Canada. In this capacity, she works to advance the role of women in the healthcare business sector. Her responsibilities include developing marketing strategies and communication initiatives that support the organization's mission.
Professional Background
Wafa has a diverse professional background in marketing and communications. She worked as an Account Supervisor at The Mark Content for two months in 2017 and as a Marketing Consultant at Kelen Content from 2011 to 2012. Additionally, she served as Head of Marketing at CityFM89 - Kohinoor Airwaves (Pvt.) Ltd. in Karachi, Pakistan, from 2005 to 2011. Her experience also includes a role as Director of Marketing and Product Management at Addictive Mobility from 2016 to 2017.
Educational Qualifications
Wafa holds a Bachelor of Business from La Trobe University. She also earned a Post Graduate Certificate in Strategic Relationship Marketing from George Brown College in 2016. Furthermore, she completed a Certificate in Data Analytics from BrainStation in 2018. These educational qualifications have equipped her with the skills necessary for her roles in marketing and strategic decision-making.
Specialization in Marketing and Data Analytics
Wafa specializes in market and product insights, utilizing data to inform strategic marketing decisions, particularly in the SaaS and healthcare industries. Her expertise in experiential marketing and strategic partnerships allows her to effectively drive initiatives that align with organizational goals and enhance customer engagement.