George Cruz
About George Cruz
George Cruz serves as the Regional Sales Director at ACV Auctions, where he has implemented effective guerrilla marketing strategies that enhanced regional sales performance. With a background in business administration and extensive experience in sales and management roles, he has consistently exceeded sales targets and contributed to organizational improvements.
Work at ACV Auctions
George Cruz has served as the Regional Sales Director at ACV Auctions since 2020. In this role, he has implemented guerrilla marketing strategies that have significantly boosted regional sales performance. Cruz has been recognized as a top performer in the Southeast region for consistently exceeding sales targets. He has also played a key role in organizational change initiatives aimed at improving team efficiency and customer satisfaction.
Previous Experience at Manheim
Prior to his current position, George Cruz held various roles at Manheim from 2007 to 2019. He started as a Sales and Marketing Representative, then progressed to Marketing Supervisor, and later served as Sr. Manager of Client Sales and Service in Orlando. He also worked as Assistant General Manager at Manheim Dallas for a brief period. His diverse experience at Manheim contributed to his sales and marketing expertise.
Education and Expertise
George Cruz studied Business Administration, Management, and Finance at Strayer University, where he earned a Bachelor of Business Administration (BBA) from 2016 to 2021. He also attended Valencia College, achieving an Associate of Arts (AA) in Business Administration and Management from 2009 to 2011. His educational background supports his expertise in sales and management within the automotive industry.
Career at Gossett Volkswagen and Farmers Insurance
Before joining Manheim, George Cruz worked as a Business Manager at Gossett Volkswagen for eight months in 2011 and 2012. He also served as a Personal Lines Agent at Farmers Insurance from 2012 to 2013. These roles provided him with foundational experience in customer service and sales, further enhancing his capabilities in the automotive sector.