Lou Paskalis
About Lou Paskalis
Lou Paskalis is the Chief Strategy Officer at Ad Fontes Media, bringing over three decades of experience in media and marketing. He has held leadership roles at notable organizations including Bank of America, MMA Global, and American Express, and is recognized for his contributions to marketing innovation and governance.
Current Role at Ad Fontes Media
Lou Paskalis serves as the Chief Strategy Officer at Ad Fontes Media, a position he has held since 2023. In this role, he focuses on strategic initiatives that align with the organization's mission to promote media literacy and responsible journalism. His extensive background in media and marketing informs his approach to developing strategies that enhance the company's impact in the media landscape.
Previous Experience at Bank of America
Paskalis held multiple senior positions at Bank of America from 2013 to 2021. He began as Senior Vice President and Enterprise Media Executive, where he was responsible for media planning and investment strategies. He later transitioned to Senior Vice President roles focusing on Customer Engagement and Media Investment, as well as Enterprise Media Planning. His leadership in these roles contributed to significant advancements in marketing strategies and data-driven decision-making.
Leadership at MMA Global
Lou Paskalis served as President and COO of MMA Global from 2021 to 2022. Prior to that, he was the Chairman of the Global Media and Data Board from 2020 to 2021. His leadership at MMA Global emphasized the importance of mobile marketing and data strategy, positioning the organization as a key player in the marketing industry.
Educational Background
Paskalis studied at the University of Notre Dame, where he earned a Bachelor of Arts in Business Management. He furthered his education at the Mendoza College of Business, obtaining an MBA with a focus on Marketing and Finance. His academic background provides a strong foundation for his extensive career in media and marketing.
Public Speaking and Advocacy
Lou Paskalis is recognized as a highly sought-after public speaker on various topics, including the future of news journalism, data strategy, and mobile marketing. He advocates for the responsibility of marketers to support news organizations and emphasizes the importance of governance in marketing innovation. His insights contribute to discussions on the evolving landscape of media and marketing.