AdAdapted
AdAdapted offers a specialized mobile advertising solution for CPG brands, leveraging proprietary technology and partnerships with major grocery list apps to enhance e-commerce and in-store sales.
Services
AdAdapted offers a comprehensive mobile advertising solution tailored for Consumer Packaged Goods (CPG) brands, helping convert pre-shop intent into actual purchases. Their proprietary network of active and verified shoppers allows for precise targeting based on shopper intent. AdAdapted's services include zero-bounce ADD-IT™ technology for driving both in-store and e-commerce sales growth. Shoppable video ads, which engage consumers with a one-click-to-cart experience, are a notable feature, boasting 6.5x longer view times than typical social videos.
Products
AdAdapted provides multiple advertising products designed to enhance the shopping experience and increase sales for CPG brands. Their offerings include targeted ads integrated within major grocery list apps, allowing users to add products directly to their digital lists from branded ads. They also offer a self-serve advertising platform, giving CPG brands control over their digital ad campaigns. Shoppable video ads and the zero-bounce ADD-IT™ technology are pivotal products that help drive consumer engagement and sales.
Technology and Innovations
AdAdapted utilizes innovative technologies to maximize the impact of their advertising solutions. Their zero-bounce ADD-IT™ technology is designed to drive sales growth both in-store and online. The company also leverages shoppable video ads, which offer a one-click-to-cart user experience and have been shown to keep viewers engaged much longer than standard social media videos. AdAdapted's platform reaches over 46 million active, head-of-household shoppers, making it a powerful tool for targeted advertising.
Locations
AdAdapted is headquartered in Ann Arbor, MI and has additional offices in Chicago, IL, Denver, CO, and New York, NY. These locations help the company maintain a broad operational footprint, ensuring they can offer localized support and services to their clients across different regions.
Client Success and Case Studies
AdAdapted provides detailed case studies that highlight the success of their advertising solutions. These case studies demonstrate how their targeted advertising approaches have effectively increased sales velocity and cart transfer rates for CPG brands. By showcasing real-world examples, AdAdapted illustrates the tangible benefits and ROI that their advertising solutions can offer to potential clients.