Adalyst Media
Adalyst Media, founded in 2022, is a privately held media production company specializing in podcast advertising, particularly targeting female audiences. Co-founded by Margaret Ables and Amy Wilson, the company promotes podcasts to advertisers and listeners, focusing on the influential mom demographic.
Company Overview
Adalyst Media is a privately held media production company founded in 2022. The company operates with a small team of six members and specializes in podcast advertising, particularly targeting dedicated female audiences. Adalyst Media focuses on promoting podcasts that resonate with women, including those hosted by women-owned companies. The company aims to connect advertisers with a powerful demographic of mothers, leveraging the significant influence women have in purchasing decisions.
Founders
Adalyst Media was co-founded by Margaret Ables and Amy Wilson, who also serve as the co-hosts of the company's flagship podcast, What Fresh Hell: Laughing in the Face of Motherhood. Their combined expertise in media production and podcasting has shaped the company's focus on reaching female audiences, particularly mothers, through targeted advertising strategies.
Specialties
Adalyst Media specializes in several key areas within the podcast advertising sector. The company emphasizes advertising to women and women-owned businesses, as well as branded podcasts. It has developed a strong understanding of the female podcast listener demographic, particularly mothers, and tailors its advertising strategies to effectively engage this audience. The company has successfully sold millions of IAB-certified ad impressions, showcasing its capability in executing impactful advertising campaigns.
Flagship Podcast
The flagship podcast of Adalyst Media, What Fresh Hell: Laughing in the Face of Motherhood, has achieved significant success with over 7 million lifetime downloads. The podcast primarily targets female listeners aged 28-44, with a notable 91% of its audience falling within this demographic. The show addresses the challenges and humor of motherhood, making it a relatable platform for its listeners and an attractive venue for advertisers aiming to reach this audience.
Audience Insights
Adalyst Media has gathered extensive insights into its audience, revealing that 69% of moms listen to podcasts. The company highlights the purchasing power of female listeners, noting that women control 83% of buying power in the United States. Additionally, female podcast listeners are more likely to respond positively to host-read ads, with a 50% increase in purchase intent reported. This data underscores the effectiveness of targeted advertising strategies employed by Adalyst Media to engage its audience.