ADARA
ADARA operates a data-driven platform that enhances digital marketing through advanced analytics and audience activation, focusing on privacy and global data compliance.
Company Overview
ADARA operates a data-driven platform that leverages over 24 billion data elements and 1.7 billion digital identities from more than 270 data partners across 100+ countries. The company provides a variety of solutions aimed at audience activation, analytics, advertising campaigns, on-demand insights, and CRM & loyalty, all designed to help businesses achieve better marketing and consumer engagement outcomes.
Services
ADARA offers various services including real-time insights for destination decision-making, consumer intelligence, and a high-fidelity ID graph for meaningful consumer interactions. Their platform employs AI and predictive intelligence to enhance digital marketing strategies and customer engagement. Through their comprehensive services, ADARA aligns with businesses to assist in optimizing audience reach and marketing effectiveness.
Technologies Utilized
ADARA integrates advanced technologies such as AI and predictive intelligence into its platform. These technologies are pivotal in improving digital marketing strategies and customer engagement. By utilizing a privacy-first approach to data, ADARA ensures compliance and safeguards the reputation of its clients while delivering robust data-driven insights.
Global Reach and Data Partnerships
ADARA boasts a global reach with data partnerships spanning over 100 countries. The company leverages insights from over 270 data partners to enhance its data-driven platform, which includes over 24 billion data elements and 1.7 billion digital identities. These extensive partnerships allow ADARA to provide comprehensive and meaningful consumer intelligence to a diverse array of clients.
Notable Collaborations
ADARA engages in strategic partnerships to amplify digital marketing performance. Notable collaborations include those with the Mandarin Oriental Hotel Group and Active International. These partnerships help demonstrate ADARA's commitment to leveraging data-driven insights for enhanced marketing outcomes and consumer engagement.