Rob Mitchell Crossley
About Rob Mitchell Crossley
Rob Mitchell Crossley serves as the Vice President of Finance at Adentro, a position he has held since 2022. He has extensive experience in sales and business operations across various roles in multiple companies, including Autopilot and Work4.
Current Role at Adentro
Rob Mitchell Crossley serves as the Vice President of Finance at Adentro, a position he has held since 2022. In this role, he is responsible for overseeing financial operations and strategic financial planning. His expertise in finance and operations supports the company's growth and operational efficiency.
Previous Experience at Autopilot
Prior to his current role, Rob worked at Autopilot in various capacities. He served as Senior Manager of Sales and Business Operations from 2017 to 2018, and later as Director of Business Operations for a brief period in 2018. His tenure at Autopilot contributed to his understanding of sales operations within the SaaS industry.
Professional Background in Sales Operations
Rob has extensive experience in sales operations, having held multiple positions at Work4. He worked as Manager of Sales Operations and CRM from 2013 to 2014, and later as Director of Sales Operations in 2014. His roles involved optimizing sales processes and enhancing operational efficiency.
Educational Background in Economics and Mathematics
Rob earned a Bachelor of Arts degree in Economics and Mathematics from Colby College, where he studied from 2004 to 2008. This educational background provides him with a strong analytical foundation that supports his work in finance and operations.
Expertise in Operational Excellence
Rob possesses a strong background in optimizing processes and policies to drive operational excellence, particularly in SaaS startups. He utilizes data insights and reporting to inform strategic development and operational improvements, focusing on enhancing the complete marketing funnel.