Tapas Padhi
About Tapas Padhi
Tapas Padhi is the Manager Marketing at Aditya Birla Group in Kolkata, with over 16 years of experience in the Iron ore & Iron Pellet Industry.
Current Position at Aditya Birla Group
Tapas Padhi is currently serving as Manager Marketing at Aditya Birla Group, based in Kolkata. He joined the company in January 2013 and is responsible for leading marketing efforts, formulating and executing strategic plans that align with the company’s objectives. His role involves crafting and implementing effective sales promotional schemes, including volume discounts and special pricing to meet targeted sales volumes.
Previous Experience at Essel Mining and Industries Limited
Before his current role, Tapas Padhi worked at Essel Mining and Industries Limited as Deputy Manager Marketing from 2006 to 2013, a span of seven years. During his tenure in Barbil, Odisha, he was instrumental in conducting extensive sensitivity analysis of various factors affecting the demand and supply of iron ore in East India. His work involved liaising with market participants and research agencies to stay informed about industry trends and government policies.
Educational Background
Tapas Padhi completed his Master of Business Administration (M.B.A.) in Marketing at KIIT School of Management from 2004 to 2006. Prior to this, he earned a Bachelor of Technology (B.Tech) in Mechanical Engineering from Orissa Engineering College, Bhubaneswar, graduating in 2003. His foundational education was at D M School in Bhubaneswar.
Specialization in Marketing and Sales Strategy
With over 16 years of expertise in the Iron Ore & Iron Pellet industry, Tapas Padhi specializes in Marketing & Sales Strategy, Market Intelligence, and Data Analytics. He prepares comprehensive price review documents for eight active products based on extensive business intelligence data. Additionally, Tapas creates reliable and sustainable primary and secondary sources of market intelligence information, keeping updated data structures for steel, semis, and raw materials.
Focus on Market Intelligence
In his role, Tapas Padhi emphasizes market intelligence by liaising with research agencies and market participants. His efforts focus on staying abreast of industry trends and government policies. He continuously updates data structures related to supply-demand, trades, price analysis, and competitive market share in the iron ore market, contributing valuable insights to the company's strategic decision-making processes.