Utkarsh Somaiyaa
About Utkarsh Somaiyaa
Utkarsh Somaiyaa is the Head of Digital Transformation & Customer Analytics at Aditya Birla Group, with extensive experience in leveraging Big Data, AI, and Machine Learning across various industries.
Current Role at Aditya Birla Group
Utkarsh Somaiyaa currently serves as the Head of Digital Transformation & Customer Analytics as well as the Head of Customer Analytics - Consumer Insights at Aditya Birla Group, based in the Mumbai Area, India. In these roles, Somaiyaa is responsible for spearheading digital transformation initiatives and leveraging customer analytics to derive meaningful consumer insights. His work focuses on integrating Big Data, AI, and Machine Learning to innovate and optimize customer touchpoints.
Previous Experience at Sutherland Global Services
From 2013 to 2015, Utkarsh Somaiyaa worked as the Senior Director of Analytics at Sutherland Global Services. During this tenure of 2 years, he was based in the Mumbai Area, India. In this leadership position, Somaiyaa oversaw various analytics projects, enriching his experience in managing analytics teams and initiatives across industries such as online, FMCG, and media.
Previous Experience at JPMorgan Chase
Utkarsh Somaiyaa was the AVP for High Risk Portfolio Analytics at JPMorgan Chase from 2008 to 2013, a 5-year period. Based in Mumbai, his responsibilities included handling high-risk portfolio analytics, which demanded a meticulous approach to portfolio management and campaign management strategies encompassing both consumer and business portfolios in the Indian and North American markets.
Educational Background
Utkarsh Somaiyaa holds an MMS in Marketing from K J Somaiya Institute of Management Studies & Research, completed between 2000 and 2002. He also earned a B.E in Mechanical Engineering with a focus on Total Quality Management from VCET, finishing his studies there from 1996 to 2000. His educational foundation has played a substantial role in his approach to analytics and digital transformation.
Technical and Managerial Expertise
With 19 years in leadership roles, Utkarsh Somaiyaa is proficient in leveraging Big Data, AI, and Machine Learning. He specializes in Customer Lifetime Value (CLTV) and segmentation strategies and has extensive experience in portfolio and campaign management. His expertise extends to hiring, training, and developing startup analytics teams skilled in R, SAS, and Python, enhancing his contribution to analytics-driven business strategies across various sectors.