Tobie Fletcher
About Tobie Fletcher
Tobie Fletcher is a designer and merchandiser known for creating activewear, lifestyle/sportswear, and swimwear across various age groups. With experience in high fashion and mass market collections, Fletcher has worked with notable brands and currently holds a position at Adjmi Apparel Group.
Work at Adjmi Apparel Group
Tobie Fletcher has been employed at Adjmi Apparel Group since 2010, serving as a Designer and Merchandiser. In this role, Fletcher manages design teams and is actively involved in merchandising lines and developing collections. Prior to this position, Fletcher worked at Adjmi Apparel Group as an Assistant and Associate Designer from 2004 to 2007. This extensive experience within the company has allowed Fletcher to contribute significantly to various projects and initiatives.
Education and Expertise
Tobie Fletcher holds a Bachelor of Science degree from Louisiana State University, where studies were completed from 2000 to 2003. Additionally, Fletcher earned an Associate of Arts degree in Fashion Design from the Fashion Institute of Technology, studying from 2003 to 2004. Fletcher possesses expertise in design software such as Illustrator and is skilled in hand sketching, which supports the development of diverse fashion collections.
Background in Fashion Design
Fletcher's career in fashion design includes experience at various companies. After working at Adjmi Apparel Group, Fletcher joined Parigi Group as a Designer from 2007 to 2009. Additionally, Fletcher interned at Jimlar as a Footwear Design Intern and worked as a Freelance Designer in 2009. This background has provided Fletcher with a broad understanding of the fashion industry and design processes.
Design and Merchandising Experience
Tobie Fletcher specializes in designing across a wide range of categories, including activewear, lifestyle/sportswear, and swimwear for various age groups. Fletcher is known for incorporating high fashion elements into mass market collections. The designer has developed lines for well-known brands such as Fila, DOL Swim, Candy Girl, and Jantzen, and has also designed for private labels including Aqua, Joe Boxer, OP, Topper, and Fisher Price.
Production and Brand Management
In addition to design, Tobie Fletcher executes production for overseas designers, ensuring that the final products align with their vision while maintaining profit margins and brand identity. This role requires a strong understanding of both design and business aspects of the fashion industry, demonstrating Fletcher's capability in managing complex projects and collaborations.