Aleksandra Omerovic
About Aleksandra Omerovic
Aleksandra Omerovic serves as the Campaign Manager EMEA at ADLINK Technology, where she has worked since 2020. She has a strong background in marketing, having previously held roles at Amadeus IT Group and Robert Bosch España S.L.U., and possesses advanced degrees in management and marketing from prestigious institutions.
Work at ADLINK Technology
Aleksandra Omerovic has been serving as the Campaign Manager EMEA at ADLINK Technology since 2020. In this role, she leads various marketing initiatives, focusing on the EMEA region. Her responsibilities include managing event execution, from booth design to content selection, and identifying speaking opportunities. She also employs data-driven performance analysis to monitor and optimize campaigns, ensuring improved lead quality. Omerovic has successfully led a website revamp project specifically targeting the Healthcare vertical, demonstrating her capability in enhancing brand presence and engagement.
Previous Experience at Amadeus IT Group
Before her tenure at ADLINK Technology, Aleksandra Omerovic worked as a Marketing Specialist at Amadeus IT Group from 2015 to 2018. During her three years in this position, she developed and executed marketing strategies that contributed to the company's objectives. Her experience at Amadeus equipped her with valuable skills in campaign management and market analysis, which she continues to apply in her current role.
Educational Background
Aleksandra Omerovic has a strong educational foundation in business and management. She studied at ESCP Business School, where she earned a Master in Management with a focus on Business Administration, Management, and Marketing from 2011 to 2014. Additionally, she holds a Bachelor's degree in Economics and Management from Università Bocconi, which she completed from 2007 to 2011. Omerovic also pursued a Double Degree in European Master in Management at Universidad Carlos III de Madrid, further enhancing her expertise in the field.
Marketing Expertise and Skills
Omerovic has developed extensive marketing expertise throughout her career. She has implemented the Marketo automation tool in the EMEA region, which improved lead nurture campaigns and facilitated landing page creation. Her ability to maintain close relationships with Sales teams allows her to gain market insights and adapt campaigns for maximum impact. Additionally, she coordinates blog, article, and PR activities, collaborating with internal speakers, media, and PR agencies to ensure effective communication and outreach.
Early Career Experience
Aleksandra Omerovic began her career as a Marketing Manager Assistant at Robert Bosch España S.L.U. - Junkers, where she worked for six months in 2012 and 2013. This early experience provided her with foundational skills in marketing management and strategy development. Omerovic also participated in an exchange program at Pontificia Universidad Católica de Chile, further broadening her international perspective and understanding of global business practices.