AdTheorent
AdTheorent leverages machine learning and data science to provide advanced advertising solutions, with a privacy-forward approach and tailored industry offerings.
Services
AdTheorent utilizes machine learning and data science to deliver value for advertisers and marketers. The company offers advanced machine learning solutions specifically designed for predictive targeting, geo-intelligence, and cross-environment mapping. These services help clients efficiently reach their target audiences while maintaining a focus on privacy.
Industry-Specific Solutions
AdTheorent provides vertical solutions tailored to meet the needs of various industries including automotive, dining, health, finance, insurance, and retail. By focusing on industry-specific requirements, AdTheorent ensures that their machine learning and data science solutions deliver optimal results for clients in these sectors.
Privacy-Forward Approach
AdTheorent employs a privacy-forward approach that does not rely on cookies or one-to-one advertising. This method emphasizes user privacy while still enabling effective audience targeting. AdTheorent's dedication to privacy is reflected in its solutions and its commitment to not utilizing traditional tracking methods.
Office Locations
Headquartered in New York, AdTheorent operates 13 offices across the United States and Canada. This extensive network allows the company to be accessible and responsive to client needs across North America.
Awards and Achievements
AdTheorent has been recognized for its achievements in the AdTech industry. The company was named Leader in the 2024 SPARK Matrix for AdTech Platforms by Quadrant Knowledge Solutions. Additionally, AdTheorent has won multiple MMA SMARTIES X Global awards, including Enabling Technology Company of the Year. Its audience targeting solution, built using AdTheorent's audience builder ABi™, received the Neutronian NQI Data Quality Certification.