Crystal C.
About Crystal C.
Crystal C. is a Content Partnerships Manager with extensive experience in brand marketing and content strategy. She has worked with various companies, including WEBTOON and Kin Community, and has a strong academic background in sociology and business administration.
Work at Advertise Purple
Crystal C. has been serving as the Content Partnerships Manager at Advertise Purple since 2021. In this role, she focuses on optimizing existing content affiliate relationships and building long-term connections with new influencers and publishers. Her responsibilities include negotiating both earned and paid partnerships with talent, agencies, and managers. She collaborates with Account Managers to identify and propose new partnership opportunities that align with clients' content-marketing needs.
Previous Experience at WEBTOON
Crystal C. has held multiple positions at WEBTOON, starting as a Brand Marketing Intern in 2019 for two months, followed by a role as a Brand Marketing Associate from 2019 to 2020 for one year. She later worked as a Social Media Marketing Specialist from 2020 to 2021 for eleven months. In these roles, she was responsible for reaching out to over 200 influencers and publishers monthly to develop affiliate programs and analyzing the effectiveness of secured content opportunities.
Education and Expertise
Crystal C. is currently studying at The University of Hong Kong since 2018. She previously earned a Bachelor's degree in Sociology with a minor in Digital Humanities from the University of California, Los Angeles, from 2015 to 2019. Additionally, she studied Business Administration and Management at Yonsei University for eleven months in 2017. This diverse educational background supports her expertise in content partnerships and marketing strategies.
Internship Experience
Prior to her current role, Crystal C. gained valuable experience through various internships. She worked as a Content Strategy Intern at Kin Community in 2018 for three months and as a Marketing Intern at Beautytap in the same year for three months. These internships provided her with foundational skills in content strategy and marketing, which she has applied in her subsequent professional roles.
Client Management and Performance Analysis
In her current position and previous roles, Crystal C. manages over 100 clients across diverse verticals, including travel, eyewear, health, and sports. She analyzes the success of content opportunities to ensure optimal affiliate recruitment and performance. Her analytical skills contribute to the effectiveness of the partnerships she develops and manages.