Kerri Vandeloo
About Kerri Vandeloo
Kerri Vandeloo serves as the Director of Content at AdvisorStream, where she has worked since 2013. With a background in political science and extensive experience in digital marketing, she leads a team that develops custom branded newsletters and collaborates with advisors to enhance content engagement.
Work at AdvisorStream
Kerri Vandeloo has served as the Director of Content at AdvisorStream since January 2013. In this role, she collaborates with advisors and their compliance and marketing teams to enhance content engagement and achieve measurable ROI. She leads a team dedicated to developing themes and delivering custom branded newsletters tailored for advisors. Under her leadership, AdvisorStream has established a Google 5 Star Rated digital marketing platform that is utilized by thousands of advisors across the US, Canada, and the UK.
Current Role at Amway
Kerri Vandeloo has been a Brand Marketer and Digital Strategist at Amway since 2009, accumulating 15 years of experience in this position. Based in London, she focuses on digital marketing strategies that align with the brand's objectives. Her extensive experience in this role complements her work at AdvisorStream, where she applies her marketing expertise to enhance content strategies.
Education and Expertise
Kerri Vandeloo earned an Honours Bachelor of Arts degree in Political Science and French from The University of Western Ontario, where she studied from 1989 to 1993. This educational background has provided her with a strong foundation in communication and analytical skills, which she applies in her current roles in content and digital marketing.
Content Development and Strategy
As Director of Content at AdvisorStream, Kerri Vandeloo oversees the addition of over 200 new pieces of content to the platform's library each week. She ensures that newsletters feature a diverse mix of articles, infographics, videos, and podcasts that cover both investment themes and lifestyle content. Her role includes partnering with leading publishers to curate timely, relevant, and compliant content, thereby enhancing the value provided to advisors.