Anna Widerman (Paulson)
About Anna Widerman (Paulson)
Anna Widerman (Paulson) serves as the Senior Director of Sales and Client Engagement at ADVOC8, where she has significantly contributed to the sales pipeline and client services since 2023. Previously, she held various roles in sales and account management, including 11 years at Kotis Design and experience at Under Armour and INNOVA Marketing.
Work at Advoc8
Anna Widerman currently serves as the Senior Director of Sales and Client Engagement at ADVOC8, a position she has held since 2023. In this role, she co-led the sales and business development department, aiming for an annual sales goal of $9 million. Widerman has successfully developed and built out the sales and client services department for the merchandise division at ADVOC8. She has also implemented HubSpot CRM to enhance sales operations, significantly improving efficiency. Within her first seven months, she secured six enterprise-level deals, with contract values ranging from $50,000 to $500,000, and increased the sales pipeline by 40%, tripling new client opportunities.
Previous Experience at Kotis Design
Before joining ADVOC8, Anna Widerman worked at Kotis Design as a Senior Account Executive - Enterprise from 2012 to 2023. During her 11 years at the company, she focused on managing enterprise-level accounts and driving sales growth. Her extensive experience in account management contributed to her expertise in client engagement and sales strategy.
Background in Sales and Marketing
Anna Widerman has a diverse background in sales and marketing, having held various positions prior to her current role. She worked as a Sales/Brand Representative at Under Armour from 2010 to 2012, where she gained experience in brand representation and sales. Additionally, she served as a National Event Manager/Account Manager and Field Staffing Manager at INNOVA Marketing from 2010 to 2012 and 2007 to 2010, respectively. These roles provided her with valuable insights into event management and client relations.
Education and Expertise
Anna Widerman earned her Bachelor of Science degree in Marketing and International Business from Iowa State University - Ivy College of Business, studying from 2002 to 2006. Her educational background equipped her with foundational knowledge in marketing strategies and international business practices, which she has applied throughout her career in various sales and client engagement roles.
Leadership and Development Skills
Throughout her career, Anna Widerman has demonstrated strong leadership and development skills. At ADVOC8, she has played a crucial role in building out the sales and client services department, showcasing her ability to lead teams and drive organizational growth. Her experience in increasing sales pipelines and securing high-value contracts reflects her strategic approach to sales and client engagement.