Bret Freedman
About Bret Freedman
Bret Freedman serves as the Director of Events and Experiences at Advoc8, where he leads a team focused on creating diverse brand activations and events. With over 15 years of experience in integrated marketing and event management, he has a proven track record of enhancing programs and fostering long-term client relationships.
Work at Advoc8
Bret Freedman serves as the Director of Events + Experiences at Advoc8, a role he has held since 2018. In this position, he leads an 8-person team at the agency, which specializes in producing activations, meetings, and events for a variety of brands. His responsibilities include guiding the strategy development and execution of omnichannel experiences, ranging from small niche events to large-scale productions. As part of the leadership team, he focuses on organizational development, efficient departmental operations, and business development.
Education and Expertise
Bret Freedman holds a Bachelor of Arts in Communication from American University, where he studied from 1997 to 2001. He furthered his education at Parsons School of Design - The New School, earning a Master of Science in Management from 2008 to 2009. With over 15 years of experience in integrated marketing, he has developed expertise in production, strategy, creative concept development, and logistics.
Background
Bret Freedman has a diverse professional background, having worked in various roles across multiple industries. He began his career at Madison Performance Group as Client Services from 2002 to 2003. He then transitioned to Revlon, where he worked as an Associate in Corporate Events and Philanthropy from 2003 to 2005. His experience also includes significant roles at the Mandarin Oriental Hotel Group, where he served as Catering Sales Manager and later as Senior Catering Sales Manager from 2010 to 2014.
Teaching Experience
In addition to his corporate roles, Bret Freedman has contributed to academia as an Adjunct Faculty member at Georgetown University School of Continuing Studies from 2016 to 2017. This role allowed him to share his industry knowledge and experience with students, further enhancing his professional profile.
Achievements in Event Management
Bret Freedman is recognized for his ability to turn around programs and departments while building authentic, long-term relationships with clients and partners. His leadership at Advoc8 and previous organizations has consistently focused on enhancing event experiences and operational efficiency.