Sian Egbujie

Strategic Operations Director Europe @ AEG

About Sian Egbujie

Sian Egbujie - Strategic Operations Director Europe

Sian Egbujie serves as the Strategic Operations Director for Europe. In this role, she focuses on overseeing operations, optimizing strategies, and enhancing overall efficiency within the region. Her expertise contributes to the smooth functioning and growth of the company's European division.

Sian Egbujie's Experience in Ticketing and Live Entertainment

With over two decades of experience in the ticketing and live entertainment industry, Sian Egbujie brings a wealth of knowledge and expertise to her current role. Her extensive background spans various facets of the industry, from ticketing solutions to event management, making her a well-respected figure in this arena.

Sian Egbujie's Leadership at DICE

Before her current position, Sian Egbujie led the Global Operations team at DICE. In this role, she was responsible for overseeing worldwide operations, ensuring the company’s global initiatives were executed effectively, and maintaining operational excellence across different markets.

Sian Egbujie's Role in Launching TicketWeb in the UK

Sian Egbujie played pivotal roles in the successful launch of TicketWeb in the UK. Her contributions were key in establishing the company's footprint in the region, developing strategic plans, and driving the overall growth and adoption of TicketWeb's ticketing platform.

Leadership Positions at Ticketmaster and Eventbrite

Throughout her career, Sian Egbujie has held leadership positions at both Ticketmaster and Eventbrite. At Ticketmaster, she was involved in major projects that contributed to the company's market leadership in ticketing solutions. At Eventbrite, her leadership helped advance the company’s event management capabilities and expand its operational reach.

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