Zoe Kine
About Zoe Kine
Zoe Kine is the Senior Director of Corporate Communications at Aera Technology in San Francisco, California, with extensive experience in PR and communications roles across multiple companies.
Current Title and Role
Zoe Kine serves as the Senior Director of Corporate Communications at Aera Technology, based in San Francisco, California. In her current role, she is responsible for overseeing and building the communications function from the ground up. Her focus areas include customer success stories, influencer campaigns, industry accolades, digital assets, and survey-research projects. She identifies and shares narratives about the adoption and outcomes of Decision Intelligence, providing critical insights into how Aera Technology's solutions are utilized.
Previous Positions and Tenure
Before her current role, Zoe Kine was the Director of Corporate Communications at Aera Technology from 2021 to 2022. Prior to that, she led communications at Field Effect in Ottawa, Ontario, Canada, serving as Communications Lead from 2019 to 2021. At Avast Software, she was the Director of PR (B2B, B2C) for five years from 2015 to 2020 in Redwood City. She also worked at Citrix as Senior PR Manager from 2010 to 2014 in San Francisco. These roles have cemented her expertise in public relations and corporate communications across different tech companies.
Educational Background
Zoe Kine earned her Bachelor's Degree in Journalism with an emphasis in Public Relations from San Diego State University. This educational foundation has equipped her with the necessary skills and knowledge to excel in her various roles in corporate communications and public relations.
Initiatives and Achievements
Throughout her career, Zoe Kine has developed and executed comprehensive PR and AR strategies that significantly increased brand awareness for multiple companies. She built a multi-channel, multi-asset customer reference program tailored for B2B security and cloud products. Additionally, she has played a pivotal role in establishing PR departments from the ground up at startups, contributing to their growth, acquisition, and eventual IPO filings.
Collaborations and Strategies
Zoe Kine has extensive experience collaborating with Business Unit General Managers at companies like Field Effect, Avast, AVG, and Citrix. Her focus on revenue-driven marketing communications, PR campaigns, and product launches has supported these companies' growth strategies. She excels in creating compelling content that integrates customer voices across various channels and has been instrumental in developing media and analyst relations programs for new initiatives and product lines.