Affinitiv
Affinitiv provides integrated data-driven solutions and strategic tools tailored for the automotive industry, enhancing customer lifecycle and business growth through advanced analytics and multi-channel marketing.
Services
Affinitiv provides a variety of services tailored to the automotive industry. These services are designed to enhance the customer lifecycle from acquisition to retention. The company uses data-driven solutions to offer consultative and customized approaches that enrich customer experiences across multiple channels. Their range of services includes advanced equity mining, search engine marketing (SEM), social and display advertising, video marketing, guaranteed trade-in programs, and fully integrated customer relationship management (CRM). They also offer service lane solutions such as scheduling, diagnostic inspection tools, lane reception apps, and two-way communication.
Strategic Conversion Tools
Affinitiv provides strategic conversion tools aimed at helping automotive businesses target both new prospects and existing customers. These tools are designed to facilitate the closing of more deals and the overall growth of the business. By leveraging these conversion tools, companies can optimize their marketing strategies to effectively convert leads into customers, thereby increasing revenue and expanding their customer base.
Retention Marketing Strategies
Affinitiv employs a variety of retention marketing strategies to ensure long-term customer loyalty. These include lifecycle marketing, which focuses on engaging customers at every stage of their journey with personalized direct mail and on-demand campaigns. These strategies help businesses maintain ongoing relationships with their customers, encouraging repeat business and long-term loyalty. Utilizing insights and analytics, Affinitiv's retention marketing provides data-driven results to optimize customer retention.
Insights and Analytics
Affinitiv utilizes advanced insights and analytics to offer industry-leading knowledge and data analysis. These analytical services enable automotive businesses to make informed decisions based on comprehensive data. By offering detailed insights, Affinitiv helps businesses understand market trends, consumer behavior, and the effectiveness of marketing campaigns. This data-driven approach allows for precise targeting and improved overall performance in marketing efforts.
Full-Service Advertising Agency
Affinitiv also operates as a full-service advertising agency, providing comprehensive solutions for all advertising needs. Their services in this domain cover a wide range of advertising formats, including print, digital, and multimedia. The agency's capabilities enable businesses to create cohesive and effective advertising campaigns that can reach a broad audience, thereby enhancing brand visibility and market presence.