Celia B. Sauers, MBA
About Celia B. Sauers, MBA
Celia B. Sauers is a Marketing Director with extensive experience in B2B and B2C marketing. She has successfully led marketing operations at Subaru of America and Affinitiv Inc, implementing innovative strategies that resulted in significant revenue growth and increased productivity.
Work at Affinitiv
Celia B. Sauers has served as Marketing Director at Affinitiv Inc since 2021. In this role, she has directed marketing operations, focusing on both B2B and B2C marketing program implementation. She successfully launched a multi-channel B2B sales enablement marketing kit, which included a microsite designed to support the outside sales team throughout the customer journey. Prior to her current position, she worked as a Marketing Account Manager at Affinitiv from 2020 to 2021.
Previous Experience at Kobie Marketing
Before joining Affinitiv, Celia worked at Kobie Marketing as a Senior Account Manager from 2016 to 2020. In this position, she was responsible for managing client accounts and developing marketing strategies. Her tenure at Kobie Marketing contributed to her expertise in account management and marketing operations.
Education and Expertise
Celia B. Sauers earned her Bachelor's degree in Interdisciplinary Studies from The University of Texas at Dallas. She furthered her education by obtaining a Master of Business Administration (MBA) from the same institution. Her academic background provides a strong foundation for her expertise in marketing and business strategy.
Achievements in Marketing
Celia has demonstrated significant achievements in her marketing roles. She developed a retailer CRM strategy and direction for a new electric vehicle launch, showcasing her ability to adapt to emerging market trends. Under her leadership, her team achieved a 76% year-over-year revenue growth. Additionally, she increased annual productivity by 148% year-over-year without adding any headcount, reflecting her effective management and strategic planning skills.