Jessica Barr

Sr. Manager, Sales Training & Development @ Affinitiv

About Jessica Barr

Jessica Barr serves as the Sr. Manager of Sales Training & Development at Affinitiv Inc, where she has worked since 2021. She holds a Bachelor of Science in Marketing from Ferris State University and a degree in Organizational Learning, Performance & Change from Colorado State University.

Work at Affinitiv

Jessica Barr has served as the Senior Manager of Sales Training & Development at Affinitiv Inc since 2021. In her role, she has developed and led Affinitiv University, which comprises four learning modules that significantly increased organizational knowledge by 85%. She manages over 500 Learning Management System (LMS) user profiles and learning plans, overseeing new team member onboarding and custom reporting. Barr has deployed over 20 training programs, including eLearning, on-demand videos, and virtual instructor-led training (VILT). Additionally, she hosts bi-monthly leadership meetings to promote the adoption and strategy of training initiatives.

Education and Expertise

Jessica Barr studied at Colorado State University from 2018 to 2021, focusing on Organizational Learning, Performance & Change. She earned a Bachelor of Science in Marketing from Ferris State University, where she studied from 1999 to 2003. Her educational background supports her expertise in training and development, particularly in sales training methodologies and organizational learning strategies.

Background

Before joining Affinitiv, Jessica Barr held various roles in training and development. She worked at TK Elevator as a Senior Sales Trainer & Program Manager for nine months in 2021. Prior to that, she spent nine years at Behr Paint, where she served as a National Sales Trainer and Learning and Development Training Manager. Her experience spans over two decades in sales training and support, contributing to her current role in developing effective training programs.

Achievements

At Affinitiv, Jessica Barr instituted a three-part blended learning curriculum that includes self-paced learning, virtual instructor-led training (VILT), and on-the-job training. She also initiated the development and deployment of eLearning as a new medium for organizational learning. Barr serves as the lead facilitator for five onboarding cohorts annually, implementing a comprehensive eight-week sales onboarding program to enhance new employee integration.

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