Lisa S.
About Lisa S.
Lisa S. serves as the Chief Marketing Officer at Affinitiv Inc, where she applies her expertise in demand generation and performance marketing to drive customer acquisition and revenue growth. With a strong educational background from Harvard Business School and extensive experience in various marketing roles, she combines innovative strategies with a unique financial perspective to enhance business outcomes.
Work at Affinitiv
Lisa S. has served as the Chief Marketing Officer at Affinitiv Inc since 2019. In this role, she focuses on demand generation and employs innovative strategies to enhance customer acquisition and revenue growth. Her leadership in marketing has contributed to the company's overall performance and strategic direction.
Education and Expertise
Lisa S. holds a Master of Business Administration (MBA) from Harvard Business School, where she studied Business Administration and Management. She also earned a Bachelor of Business Administration (BBA) in Accounting from the University of Miami. Her educational background supports her expertise in performance marketing and demand generation.
Background
Lisa S. has a diverse professional background, having worked in various marketing roles across multiple organizations. Prior to her tenure at Affinitiv, she held positions such as Vice President of Marketing/Demand Generation at Phunware, Inc. and Vice President of Global Marketing at Vysk. Her career began at EY as a Senior Consultant, where she gained foundational experience in consulting.
Achievements
Throughout her career, Lisa S. has developed extensive experience in demand generation and performance marketing. She has a strong track record of optimizing marketing campaigns to achieve superior ROI. Additionally, she possesses a unique combination of expertise in cybersecurity and mobile security, which enhances her strategic approach to marketing.
Professional Skills
Lisa S. is skilled in channel partner management, enhancing collaboration and driving growth through strategic partnerships. She has a comprehensive understanding of cloud computing and integrates it into marketing strategies. Furthermore, her CPA certification provides her with a unique financial perspective that informs her strategic planning.