Robert Dempster
About Robert Dempster
Robert Dempster serves as the Subaru Care Connect Account Manager at Affinitiv Inc, where he manages digital marketing campaigns and collaborates with automotive retailers to enhance sales and service strategies.
Work at Affinitiv
Robert Dempster has been serving as the Subaru Care Connect Account Manager at Affinitiv Inc since 2018. In this role, he manages digital marketing campaigns that connect Subaru of America with retailers. His responsibilities include overseeing mass email and mail campaigns targeted at sales and service audiences. Dempster collaborates closely with Dealer Principals, General Managers, and Service and Sales Managers to develop tailored marketing plans for each retailer, enhancing their sales and service operations.
Education and Expertise
Robert Dempster has a diverse educational background. He studied at San Diego State University, where he earned a Bachelor's degree in Finance from 2004 to 2006. Prior to that, he attended Diablo Valley College, obtaining an Associate's degree in General Studies from 2002 to 2004. Dempster also completed an Associate's degree in Computer Science at Heald College from 2000 to 2001. This combination of education provides him with a strong foundation in finance and technology, which supports his current role in digital marketing.
Background
Robert Dempster's professional journey includes significant experience in digital marketing and account management. Since joining Affinitiv Inc, he has focused on improving marketing strategies for Subaru, particularly in the San Francisco Zone. His efforts have led to a notable increase in the closing ratio for the Subaru Trade Up Advantage program, rising from 6% to a high of 18%. Dempster's work involves training sales departments on the Equity Mining Tool and providing essential resources to enhance their effectiveness.
Achievements
During his tenure at Affinitiv Inc, Robert Dempster has achieved measurable success in improving marketing outcomes for Subaru. He has effectively increased the closing ratio for the Subaru Trade Up Advantage program in the San Francisco Zone, demonstrating his ability to drive results. Additionally, Dempster supports service departments by managing internal and online scheduling tools, ensuring efficient operations within the retailer network. His training initiatives for sales departments further contribute to the overall effectiveness of Subaru's marketing strategies.