Teresa Wakeley
About Teresa Wakeley
Teresa Wakeley is a Regional Executive at Affinitiv Inc, where she manages media sales for luxury automotive brands. She has extensive experience in media management, having previously held positions at Volkswagen of America, Subaru of America, and YP Digital Media.
Work at Affinitiv
Teresa Wakeley has been serving as a Regional Executive at Affinitiv Inc since 2017. In this role, she manages media sales for luxury automotive brands, including BMW, Maserati, Rolls-Royce, Lexus, and Porsche. She employs Affinitiv Media Solutions, which include strategies such as SEM, Display, Social, Email, and Direct Mail. Her responsibilities also involve actively monitoring the sales pipeline using Salesforce, demonstrating her proficiency with this CRM tool.
Previous Experience in Automotive Media Management
Before joining Affinitiv, Teresa Wakeley worked at Subaru of America, Inc. as the National Advertising Media Manager from 2001 to 2008. She then transitioned to Volkswagen of America, Inc. as the National Media Manager from 2008 to 2011. Following her tenure at Volkswagen, she served as a Digital Media Account Executive at YP Digital Media from 2012 to 2016. These roles contributed to her extensive experience in media management within the automotive sector.
Education and Expertise
Teresa Wakeley studied at Virginia Polytechnic Institute and State University, where she earned a Bachelor of Fine Arts (BFA). Her educational background supports her expertise in media strategies and content creation, particularly in the context of diversity marketing.
Diversity Marketing Experience
Teresa Wakeley has significant experience in managing diversity marketing. This includes developing media strategies and creating content that resonates with diverse audiences. Her focus on diversity marketing enhances her ability to connect luxury automotive brands with a broader customer base.