Sydney Marguleas
About Sydney Marguleas
Sydney Marguleas serves as the Brand Marketing Lead for North America at Cash App, where she focuses on leveraging consumer insights and creative problem solving. With a diverse background in brand partnerships and business development across various companies, she has extensive experience in building impactful consumer brands and delivering innovative marketing campaigns.
Current Role at Cash App
Sydney Marguleas serves as the Brand & Integrated Marketing Lead for Afterpay at Cash App. She has held this position since 2022, working remotely from the Los Angeles Metropolitan Area. In this role, she focuses on developing and executing marketing strategies that align with the brand's objectives.
Previous Experience at Afterpay
Prior to her current role, Sydney worked at Afterpay as the Senior Brand Marketing Manager from 2021 to 2022. During her time there, she contributed to brand marketing efforts and helped shape the company's marketing strategies in the North American market.
Background in Brand Partnerships
Sydney has extensive experience in brand partnerships, having worked at The Infatuation in various roles. She was a Senior Strategist for Brand Partnerships for six months in 2019 and served as the Director of Brand Partnerships & Strategy from 2019 to 2021. Her work involved developing strategic partnerships that enhanced brand visibility and engagement.
Education and Expertise
Sydney Marguleas studied at Boston University, where she earned a Bachelor of Science (B.S.) degree in Advertising. Her educational background supports her expertise in leveraging consumer insights and creative problem-solving to drive marketing initiatives.
Career Development in Marketing
Throughout her career, Sydney has held various positions in marketing and business development across notable agencies. She has worked at Geometry Global/WPP, Droga5, Arnold Worldwide, and KBS, where she specialized in account management and business development. Her experience includes delivering innovative marketing campaigns and building high-profile consumer brands.