Patrick Gabriel
About Patrick Gabriel
Pat is the Vice President of Creative at GCG, having joined the company in 1991.
Title: Vice President of Creative
Pat holds the position of Vice President of Creative at GCG. The role involves leading creative strategy and direction for the company's advertising initiatives. As part of GCG's executive team, Pat is responsible for overseeing the creative department and ensuring that the company's advertising campaigns align with its overall brand vision and business objectives.
Career with GCG
Pat joined GCG in 1991, bringing a wealth of experience from a 15-year career in advertising. During this transition, Pat embraced digital technologies and integrated them into the creative processes at GCG. This shift marked a significant development in both Pat's professional journey and the company's approach to creative work.
Experience in Advertising
Before joining GCG, Pat amassed 15 years of experience in the advertising industry. This extensive background provided a solid foundation for assuming a leadership role at GCG. The early part of Pat's career was characterized by traditional advertising methods, but the move to GCG marked a turning point where digital technologies became a central focus.