Claire George
About Claire George
Claire George is the Director of Product Marketing at Aha!, based in Chapel Hill, NC, with extensive experience in marketing and product management roles across various companies.
Current Role at Aha!
Claire George serves as the Director of Product Marketing at Aha!, based in Chapel Hill, NC. In this role, she has been instrumental in integrating Lean-Agile marketing practices, enhancing cross-functional team collaboration. Her notable contributions include the successful launch of Aha! Roadmaps, a tool now used by over 1 million product builders. She also plays an active role in Aha! Cares, a philanthropic program that has donated over $1M to people in need.
Previous Experience at LeanKit
Claire George worked as the Director of Product Marketing at LeanKit from 2013 to 2017, based in Franklin, TN. During her four-year tenure, she gained significant experience in customer advocacy and sales enablement, crucial for driving product adoption and customer satisfaction. Her expertise in persona development and competitive analysis helped shape LeanKit's market positioning.
Earlier Career Positions
Claire's career spans several roles in product marketing and consulting. She served as Senior Product Marketing Manager at VersionOne from 2011 to 2013 and worked in Customer Reference Marketing at EMC from 2007 to 2011. Before that, she held consulting roles at agami Systems and Data Domain, and served as Product Marketing Consultant at Sana Security from 2005 to 2006. Claire also worked as Senior Product Marketing Manager at Borland Software Corporation for three years from 2002 to 2005, and as Sales Manager at Redline Software from 2000 to 2002.
Education and Academic Background
Claire George studied at Aston University, where she achieved a BSc Hons in French with Japanese from 1993 to 1997. This educational background laid a solid foundation for her subsequent career in product marketing and customer advocacy roles.
Professional Impact and Contributions
Claire has been pivotal in developing guided templates and training programs for Aha! Academy, aiding product teams in optimizing their strategies. Her strong background in persona development and competitive analysis has significantly influenced Aha!'s market positioning. Additionally, Claire's contributions have helped Aha! be recognized as one of the best fully remote companies to work for.