Lynne Rowland
About Lynne Rowland
Lynne Rowland is the Chief Marketing Officer at AiCure and a founding member at Chief, with extensive experience in healthcare marketing and strategic communications. She has held senior marketing roles at various organizations, including The Advisory Board Company and CAQH, and has a background in international marketing from Penn State University.
Current Role at AiCure
Lynne Rowland serves as the Chief Marketing Officer at AiCure, a position she has held since 2021. In this role, she is responsible for overseeing the company's marketing strategies and initiatives. Her leadership is focused on enhancing brand visibility and driving growth within the organization. AiCure specializes in developing technology solutions for healthcare, and Rowland's expertise contributes to the company's mission of improving patient outcomes.
Previous Experience at The Advisory Board Company
Before joining AiCure, Lynne Rowland worked at The Advisory Board Company as Vice President of Health Care Marketing Strategy from 2017 to 2018. During her 11-month tenure in the Washington D.C. Metro Area, she reenergized the company's marketing function, which comprised over 100 members. Her efforts resulted in delivering $100 million in product portfolio positioning over three years.
Career Background in Marketing and Communications
Lynne Rowland has extensive experience in marketing and communications across various organizations. She served as Senior Vice President of Marketing and Communications at CAQH from 2019 to 2021. Prior to that, she was Head of Marketing and Business Development at the National Board of Medical Examiners from 2015 to 2017. Her career also includes significant roles at GE Healthcare and GE Infrastructure, where she held positions such as Chief Marketing Officer and Global Strategic Marketing Director.
Educational Background
Lynne Rowland studied at Penn State University, where she earned a Bachelor's of Science degree with a focus on French Business International Marketing. This educational background has equipped her with the skills necessary for her roles in marketing and business development throughout her career.
Innovations and Contributions
Throughout her career, Lynne Rowland has been involved in numerous innovations and contributions to the marketing field. She adopted Sales & Marketing/CRM automation practices early in her career, prior to their widespread adoption in the industry. Additionally, she deployed an Agile-based marketing methodology using lean six sigma techniques at The Advisory Board Company, which streamlined workflow and increased marketing capacity by 25%. Rowland has also been instrumental in launching over 300 products and establishing multiple marketing functions from scratch.