Christian Hauth
About Christian Hauth
Christian Hauth is the CEO of air up GmbH, where he has played a significant role in scaling the company to over 300 employees. He has extensive experience in corporate strategy and marketing, having previously held leadership positions at several companies, including Awin Global, siroop, and Freeletics.
Current Role at air up GmbH
Christian Hauth serves as the CEO of air up GmbH since 2020. Under his leadership, the company has scaled from a start-up to a fast-growing business with over 300 employees and a presence in multiple countries, including the United States. His role involves overseeing the company's strategic direction and operational management, contributing to its rapid growth and market expansion.
Previous Experience in Corporate Strategy
Before joining air up, Christian Hauth held various strategic roles in different organizations. He worked at Awin Global as Director of Strategy & Corporate Development from 2011 to 2014, where he focused on corporate strategy initiatives. He also served as a Senior Project Lead and Senior Strategist at Swisscom in 2014, contributing to residential strategy and project management.
Entrepreneurial Ventures and Leadership
Christian co-founded siroop, a leading B2C marketplace in Switzerland, and served as Managing Director for Customer Experience, Category Management, and Marketing. His leadership was instrumental in the brand's success, culminating in its acquisition by Coop. He also played a significant role at Freeletics as CMO, where he led global rebranding efforts and team restructuring for expansion.
Educational Background
Christian Hauth studied at the Catholic University of Eichstätt-Ingolstadt, where he earned a Diplom in Wirtschaftswissenschaften, equivalent to a Master's degree, from 2000 to 2006. Additionally, he studied Politics, Ancient History, and Philosophy at the same institution, achieving a Magister degree from 2001 to 2006. His educational background supports his extensive experience in corporate strategy and management.
Recognition and Awards
In 2022, Christian Hauth received the EY Entrepreneur of the Year award for his contributions to innovation and impact at air up GmbH. This recognition highlights his successful leadership and the company's growth trajectory under his guidance.