Elena Burth
About Elena Burth
Elena Burth is a Consumer Insights Analyst with extensive experience in market research and consumer behavior analysis. She has worked for various organizations, including air up, Technische Universität München, and Daimler AG, and holds a Master's degree in Consumer Science.
Current Role at air up
Elena Burth serves as a Consumer Insights Analyst at air up, a position she has held since 2021. In this role, she focuses on analyzing consumer behavior and preferences to inform product development and marketing strategies. Her work contributes to the company's understanding of market trends and customer needs, helping to shape the brand's offerings.
Previous Experience in Consumer Insights
Prior to her current role, Elena Burth gained valuable experience in consumer insights through various positions. She worked at Kantar TNS as an intern in 2018, where she assisted in market research projects. Additionally, she held a position as a Werkstudentin at Happy Thinking People, contributing to research initiatives in both 2018 and 2019. These roles provided her with foundational skills in data analysis and consumer research.
Educational Background
Elena Burth holds a Master of Science in Consumer Science from Technische Universität München, where she studied from 2018 to 2021. She also earned a Bachelor of Arts in Kommunikationswissenschaft from Universität Hohenheim, completing her studies from 2014 to 2018. Additionally, she participated in an Auslandssemester at Universidade de Lisboa, focusing on Management & Economics from 2017 to 2018.
Work Experience in Germany
Elena Burth has a diverse work history in Germany, with several roles that span various industries. She worked at Daimler AG in multiple capacities as a Werkstudentin from 2015 to 2017. She also gained experience at mm customer strategy GmbH and CamperBoys GmbH, where she contributed to project-based work. Her positions in München und Umgebung and Stuttgart und Umgebung have equipped her with a broad understanding of consumer behavior across different sectors.