Federica Paradiso
About Federica Paradiso
Federica Paradiso is a Jr. Influencer Manager with expertise in influencer marketing, particularly for the Italian market. She has a background in business studies from Università degli Studi di Napoli 'Parthenope' and has held various roles in influencer marketing, currently working at air up since 2022.
Current Role at air up
Federica Paradiso serves as a Jr. Influencer Manager at air up, a position she has held since 2022. In this role, she focuses on planning and executing influencer marketing campaigns tailored for the Italian market. Her responsibilities include managing and negotiating contracts with influencers, ensuring effective collaboration and alignment with the brand's marketing strategies. Federica also assumes responsibility for at least one social media channel, overseeing its performance from an influencer marketing perspective.
Previous Experience in Influencer Marketing
Prior to her current position, Federica worked as an Intern Influencer Marketing at air up from 2021 to 2022. This role provided her with foundational experience in the influencer marketing domain. Additionally, she briefly worked at PURELEI in 2021 as a Praktikantin in influencer marketing for one month, where she gained insights into the operational aspects of influencer collaborations. Her experience at 24ORE Business School in 2021 further enhanced her skills with a focus on digital marketing.
Education and Expertise
Federica Paradiso studied at Università degli Studi di Napoli 'Parthenope', where she pursued a degree in Economia aziendale/manageriale. She completed her Laurea triennale in Scienze dell'Economia e della Gestione Aziendale from 2015 to 2019. This educational background has equipped her with a solid understanding of business management principles, which she applies in her professional roles, particularly in influencer marketing strategies.
Background in Digital Marketing
Federica has a background in digital marketing, having completed a Master in Digital Marketing at 24ORE Business School in 2021. This program provided her with advanced knowledge and skills in various aspects of digital marketing, which she leverages in her current role at air up. Her academic and practical experiences contribute to her ability to effectively manage influencer marketing campaigns.