Stan Laarhoven
About Stan Laarhoven
Stan Laarhoven is an Influencer Manager for the Benelux region at air up, where he oversees influencer marketing content across various platforms. He has a diverse background in marketing and communication, having held positions at several companies including Startselect, Haegens Media, and Scooperz.
Current Role at air up
Stan Laarhoven serves as the Influencer Manager for the Benelux region at air up since 2022. In this role, he oversees influencer marketing strategies and content management across various platforms, including YouTube, TikTok, and Instagram. He also acts as a Brandhost for air up's Dutch social media channels, enhancing the brand's presence and engagement in the region. Additionally, he holds the responsibility of country owner for influencer marketing in Belgium.
Previous Experience in Influencer Marketing
Before joining air up, Stan Laarhoven worked at Startselect as an Influencer Marketeer for four months in 2021. He also held a position at Scooperz as Influencer Marketing & Management from 2020 to 2021. His experience in influencer marketing is complemented by his role as a Webcare Professional at Scooperz from 2019 to 2020, where he managed customer interactions and engagement.
Educational Background
Stan Laarhoven studied at Fontys University of Applied Sciences, where he achieved a degree in SPECO Sportcommunication from 2016 to 2020. He also completed a Minor in Digital Marketing in 2019. Earlier, he attended the Sporthogeschool Sports and Education (ALO) program for one year from 2014 to 2015. His educational background provides a foundation in both marketing and communication.
Internships and Early Career
Stan's early career includes internships that contributed to his marketing expertise. He worked at Attractiepark Toverland as an intern in Marketing & Communication in 2018 for four months. He later returned to the same organization as a Marketeer from 2018 to 2020, where he gained practical experience in the marketing field. Additionally, he completed a graduation internship in Marketing & Communication at Haegens Media in 2020.
Content Creation Experience
From 2013 to 2021, Stan Laarhoven was active as a Content Creator on YouTube for eight years. This experience allowed him to develop skills in content production and audience engagement, which he now applies in his current role in influencer marketing. His background in content creation enhances his ability to manage influencer marketing effectively.