Stefan Welker
About Stefan Welker
Stefan Welker serves as the Head of Digital Marketing at air up GmbH in Munich, Bavaria, a position he has held since 2020. He has extensive experience in digital marketing and strategy, having previously worked with notable companies such as Mercedes-Benz China, Amazon, and Siroop.
Work at air up
Stefan Welker has served as the Head of Digital Marketing at air up GmbH since 2020. In this role, he is responsible for overseeing digital marketing strategies and initiatives in Munich, Bavaria. His leadership focuses on enhancing the brand's online presence and driving customer engagement through innovative marketing approaches.
Previous Experience in Digital Marketing
Prior to his current position, Stefan Welker worked as an Online Marketing Manager at Siroop from 2015 to 2018. He managed projects that involved collecting and analyzing data on search patterns and advertising strategies. His experience also includes a role as a Digital Media Analyst at Spree7 GmbH, where he contributed to digital marketing efforts from 2013 to 2015.
Internship and Early Career
Stefan Welker began his career with internships, including a position as a Retail Strategist Intern at Mercedes-Benz China from 2009 to 2010. He also interned as a Management Consultant at Solon Management Consulting for one month in 2010. These early experiences provided him with foundational skills in strategy and consulting.
Educational Background
Stefan Welker holds multiple degrees from Universität Passau. He earned a Bachelor of Arts (B.A.) in International Cultural and Business Studies from 2007 to 2011, followed by a Master of Arts (M.A.) in the same field from 2011 to 2013. Additionally, he obtained a Bachelor of Science (B.Sc.) in Business Administration and Economics from 2011 to 2013.
Skills in Advertising and Strategy
Throughout his career, Stefan Welker has developed expertise in advertising strategy, particularly in managing Sponsored Ads. He has advised advertisers on budget planning, bid management, keyword strategy, and campaign optimization. His role at Amazon as a Strategic Account Manager SEA further solidified his skills in strategic account management.