Zahari Buffi
About Zahari Buffi
Zahari Buffi serves as the Country Manager for air up, overseeing its marketing and sales strategy in Italy since 2021. With a background in digital communication and marketing, he has contributed to the growth of several companies, including ghd, FOREO, and Cloudnine.
Current Role at air up
Zahari Buffi serves as the Country Manager for air up, a position held since September 2021. In this role, he oversees all marketing channels and is responsible for driving the marketing and sales strategy in Italy. His responsibilities include forecasting and profit and loss management, ensuring efficient budget allocation to support the company's growth. Buffi plays a crucial role in the ongoing development of air up in the Italian market.
Previous Experience in Digital Marketing
Zahari Buffi has extensive experience in digital marketing, having worked in various roles across multiple companies. He was a Digital Communication Manager at Aruba S.p.A. for seven months in 2018. He also served as a Digital Strategist and E-commerce Specialist at ghd from 2015 to 2017. His tenure at FOREO as a Digital Media Planner lasted from 2018 to 2021, where he contributed to the company's digital strategy. Additionally, he worked at Cloud Nine Hair as a Digital Marketing Strategist for Italy and Germany during the same period.
Marketing Management Experience
Before joining air up, Zahari Buffi worked as a Marketing Manager at The Fab Agency from 2020 to 2021. His role involved managing marketing initiatives and strategies, contributing to the agency's overall success. His diverse background in marketing management has equipped him with the skills necessary to lead marketing efforts effectively.
Educational Background
Zahari Buffi holds a Master's degree in Strategy, Management, and Control from Università di Pisa, where he studied from 2015 to 2017. He also earned a Bachelor's degree in Business Administration from Università degli Studi di Firenze, completing his studies there from 2010 to 2014. His educational background provides a solid foundation for his career in management and marketing.
Influencer Marketing Initiatives
Zahari Buffi has been instrumental in pioneering influencer marketing strategies during his career. He referred to influencers as bloggers in the early stages of digital marketing, showcasing his forward-thinking approach. His experience in this area has contributed to the rapid expansion of the companies he has worked with, including ghd and Cloud Nine Hair.