Michael Freeman
About Michael Freeman
Michael Freeman is the VP of Marketing at Airbase with over 20 years of experience in marketing, strategy, and operations. He has previously held leadership roles at Skilljar, Certent, and Workday among others, and holds an MBA from UCLA Anderson School of Management.
Title
Michael Freeman currently serves as the Vice President of Marketing at Airbase, a position he has held since February 2023. His role is based in San Luis Obispo, California, and he works remotely.
Previous Roles
Before joining Airbase, Michael Freeman was the VP of Marketing at Skilljar from 2021 to 2022. He also served as the Chief Marketing Officer at Certent, Inc. in 2020. His earlier roles include VP, Demand Marketing, Digital & Marketing Operations at Workday, and Senior Director and Director of Demand Generation & Marketing Operations at Workday Adaptive Planning. He has also held key positions at Highfive, Inc., ShoreTel, Mecalux S.A., Teleflora, The Walt Disney Company, eHobbies, and Maersk Logistics.
Education and Expertise
Michael Freeman has an MBA in Marketing and Strategy from the UCLA Anderson School of Management, earned between 2001 and 2004. He also holds a BA in Communication Studies from UCLA, completed in 1998. His educational background bolsters his extensive experience in marketing strategy and operations.
Skills and Specializations
Michael Freeman specializes in a broad range of areas including Demand Generation, Inbound Marketing, SEO, SEM, Analytics, A/B Testing, Marketing Automation, ABM, Webinars, Product Marketing, Event/Field Marketing, Growth, User Experience, Business Development, eCommerce, B2B Marketing, Strategic Analysis and Planning, Contract Negotiations, Financial Modeling, Process Consulting, SFDC, HubSpot, and 6sense.
Professional Focus
Michael Freeman emphasizes building happy, resilient, and flexible teams that generate value for B2B companies. He strives to view prospects and customers as fully-formed humans and enjoys collaborating with Go To Market and Product peers to solve business problems. With a keen interest in cloud solutions, he is committed to delighting customers with practical and scalable options.