Alex Cooper
About Alex Cooper
Alex Cooper serves as the Director of Customer Acquisition at Airgraft in Montréal, Quebec, Canada, a position he has held since 2019. He has a diverse marketing background, with experience in both direct-to-consumer and business-to-business roles across North America and Europe.
Work at Airgraft
Alex Cooper has served as the Director of Customer Acquisition at Airgraft since 2019. In this role, he focuses on developing and implementing strategies to attract and retain customers. His leadership in customer acquisition has contributed to the company's growth in the competitive market of Montréal, Quebec, Canada.
Previous Experience at British American Tobacco
Prior to his current role, Alex Cooper held various positions at British American Tobacco. He worked as a Business to Business Digital Executive for four months in 2017, followed by a role as D2C Digital Executive for eight months in 2018. He began his career at the company as a Global Graduate in Digital Marketing, where he spent one year from 2016 to 2017. Additionally, he has been employed as a Consumer Insights Executive since 2018, gaining extensive experience in both customer acquisition and consumer insights.
Marketing Internship and Early Career
Alex Cooper started his career in marketing as a Marketing Intern at Rev Publishing Inc. in 2015, where he worked for three months. He also gained experience as a Sales Representative at Sdi Marketing in 2014 for three months. These early roles provided him with foundational skills in marketing and sales.
Education and Expertise
Alex Cooper graduated from Acadia University with a Bachelor of Business Administration, focusing on Marketing from 2012 to 2016. His education emphasized creative marketing strategies, which he has applied throughout his career. He possesses a background in both direct-to-consumer and business-to-business digital marketing, showcasing a diverse skill set in the marketing field.
International Marketing Experience
Alex Cooper has worked in both North America and Europe, gaining valuable international marketing experience. His roles in London, Greater London, United Kingdom, and his current position in Montréal, Quebec, Canada, reflect his ability to adapt marketing strategies across different markets and cultures.