Kosha Irby
About Kosha Irby
Kosha Irby serves as the Chief Operating Officer at All Elite Wrestling, bringing over 20 years of experience in entertainment, sports, and media. He has held various leadership roles, including positions at World Wrestling Entertainment and Professional Bull Riders, LLC, and specializes in marketing strategies that enhance brand awareness and fan engagement.
Work at All Elite Wrestling
Kosha Irby has been serving as the Chief Operating Officer at All Elite Wrestling (AEW) since 2024. In this role, he focuses on enhancing operational efficiency and implementing strategies that align with AEW's mission to provide high-quality wrestling entertainment. His extensive background in the sports and entertainment industry supports his efforts to elevate the brand and engage fans effectively.
Previous Experience at World Wrestling Entertainment
Before joining AEW, Kosha Irby worked at World Wrestling Entertainment (WWE) as the Regional Director of Live Events from 2011 to 2018. During his seven years in this role, he was responsible for overseeing live events in the Greater Los Angeles Area, contributing to the planning and execution of various wrestling shows and events.
Education and Expertise
Kosha Irby holds a Master of Business Administration (MBA) in Marketing from The University of Memphis, where he studied from 1999 to 2001. He also earned a Bachelor of Science in Exercise and Sport Science (EXSS) from the same institution, studying from 1996 to 1999. His educational background supports his specialization in designing marketing strategies that enhance brand awareness and fan engagement.
Career in Sports Management
Kosha Irby has over 20 years of experience in the entertainment, sports, and media sectors. His career includes various roles such as Associate Athletic Director at Saint Louis University and Chief Marketing Officer at Professional Bull Riders, LLC. He has also consulted for clients in diverse industries, including global sports tournaments and music festivals, showcasing his versatility and commitment to creating engaging experiences.
Community Impact and Goals
Kosha Irby aims to make a positive and lasting impact on communities and causes through his professional endeavors. His work in sports and entertainment reflects a commitment to enhancing fan experiences while contributing to community initiatives and charitable events.